CONSUMPTION AND SOCIO-ENVIRONMENTAL ISSUES: THE REPRESENTATION OF THE “SELF” AS A SOCIAL PROCESS
DOI:
https://doi.org/10.12662/2447-6641oj.v21i37.p212-235.2023Keywords:
consumer, socio-environmentalism, Erving Goffman, representation, social relationships.Abstract
Objective: The analytical dimension, taking into consideration the author's work as specified basis, aims to explore the performances in face of wasteful consumption, the representation that consolidates facades and socio-environmental issues.
Methodology: As methodology, a qualitative approach is adopted, through a review of specialized literature and legislation, with the analytical method as its method.
Resultados: In the end it is concluded that the expansion of consumption requires the creation of a set of masks managed by actors in contemporary society to represent and appear, concomitantly the socio-environmental dilemmas emerge, but relegated to a second plan and left aside. Under the consumer dimension most socio-environmental problems are engendered by adherence to the phenomenon of commodity circulation.
Contributions: The present paper addresses the nexus between the representations of the self in everyday life (Goffman) and the conformation of its possible connection with consumption, with involvement of pressing socio-environmental issues.
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